Invite your friends
to "watch" our videos and tickle their thinking beyond simple-minded
moralizing over "good" versus "evil" media.
If you've ever craved
a technique that utterly transforms television, now you're not alone.
Now you have it. Now you have the means to keep what's desirable
and resist what's not.
Because we have designed
videos to turn your attention away from the screen. By making "deflective"
instead of "attractive" media, we're offering you a tool that's
both a whole lot more fun, and more intelligent, than either the
"off" switch or a "Kill Your Television" bumper-sticker. Our
videos offer the key to understanding what's essentially destructive
about television and other addictive media: near-perfect attraction.
Reverse that power and you gain a freer mind better suited to our
media age. One primed to witness an emerging liberatory aesthetic.
Most radical fine
art stays trapped in galleries and museums. This radical art is
on the loose.
The "exoptic fields"
and "blind heat" videos are objets d'art wrapped up as hilarious
novelty gift items. Gifts designed to do what you want them to.
To tease, to joke, to seduce, to insult, to provoke. For sale cheap
on the street, on the phone, or on the World Wide Web.
Why buy deflective
video? according to willy mal: "Because humanity's nonstop trip
into the gleaming new world of perfectly attractive and infinitely
varied media is rapidly accelerating. And there may be no turning
back. Because to 'be here now' in the endless flow of media is to
be lost. Because deflective media reverses conventional media logic.
It catapults you out of the pleasureplex of media’s warm and sweet
bath up into the cool air high above the glimmering lights—at least
for the length of the tape."