to end all videos!" is the ultimate gift for your favorite couch
potato. The back of the box says it all.
In a single
package, you get an ida-charged gift that's good for laughs and
the most advanced consumer product ever designed to deliberately
PERFECT GIFT for our media age as a source of joy-a means
of attack. As a catalyst for understanding, . . . a wedge for separating,
. . . Or a mortar for joining more complete unions.
Why buy deflective video?
according to willy mal: "Because humanity's nonstop trip into the
gleaming new world of perfectly attractive and infinitely varied
media is rapidly accelerating. And there may be no turning back.
Because to 'be here now' in the endless flow of media is to be lost.
Because deflective media reverses conventional media logic. It catapults
you out of the pleasureplex of media's warm and sweet bath up into
the cool air high above the glimmering lights-at least for the length
of the tape."
One hour of exoptic fields recorded on magnetic tape that playback
as specific liquid surfaces, colors, luminance's, and forms, including
a static brick wall, all arranged and set in motion precisely to deflect
viewers' eyes from any surface upon which they appear. Includes an
approx. one minute introduction and glimpse of movie-mediascape history
which is preceeded by a radically improved FBI warning.
a video by its cover.
made our "exoptic fields" pill-bottle cover design funny. But we're
serious about what's inside. So serious, in fact, that we applied
key principles of visual-perception science to design the video's
one-hour content. All to better deflect your eyes. And to execute
that design, we used state-of-the-art-imaging technology at New
York City's digital media zone studios. We precede this high-fidelity
video content with an elaborate short history of movie-images. See
The back of
the pill-bottle box gives "conditions" and "indications" for the
couch potatoes you love. Stated boldly, see below.
MEDIA KNOWLEDGE! By getting this video into bookstores or other
places for sale or for free as an OBJECT OF INTEREST.
to reverse media's logic of attraction, media's essential function,
this video creates a point of critical distance. One that's completely
outside the flux and flow of the nearly all encompassing global
media-sphere surging with endless supplies of both "good" and "bad"
TV, videos, and the Internet become
irresistible, as producers create ever more captivating media to
compete with ever expanding viewer options. Afflicted viewers desire
these on-screen worlds over life off-screen. Is this human evolution
or a condition? Either way, the global success of movie-media
is provoking acute forms of dis-ease for which exoptic fields
is designed as the antidote: a full reversal of media logic
by visual deflection.
For the temporary relief of TV, video, or Internet addiction; and
for the temporary relief of chronic malaise due to TV-world vs.
nonTV-world confusion anxiety. For the retrieval of lost empathy
due to TV-induced emotion atrophy; of lost public life; and of lost
time and reading-based analytical powers due to compulsive channel/web
Intensifies sensory stimuli from off-screen and may induce various
forms exhilar-ation when exoptic fields subtracts TV-area
visual and emotional stimulation of the TV screen.
Insert and play as needed.
tic (ekīse äpītik) adj. 1. of the deflection of the eye or
the deflection of the sense of sight 2. of the negation of the sense
of sight in one or more areas in any given field of vision, as in
[an exoptic video makes the screen seem to disappear]
(box top edge)
active ingredient: One hour of exoptic fields recorded on
magnetic tape that play back as specific liquid surfaces, colors,
luminance's, and forms, including a static brick wall, all arranged
and set in motion precisely to deflect viewers' eyes from any surface
upon which they appear.
inactive ingredient: Approx. one minute introduction and
glimpse of movie-mediascape history.
(box spine, left from cover)
EXOPTIC FIELDS for the reversal of
movie-media logic by visual deflection
may relieve TV and INTERNET ADDICTION
by willy mal
(box spine, right from cover, production credits)
exoptic fields produced&designed by
collaborators: image&fx: vid-savant
Matt Dibble, pixel pusher Benton Bainbridge & animator Eric Solstein
music: Joe Mendelsson droneclickskiploop
sample: Gen Ken voice: Catherine Adamidi
production: digital media zone,
NYC cover design: Bob Gill