Dear viewer:

This "video to end all videos!" is the ultimate gift for your favorite couch potato. The back of the box says it all.

In a single package, you get an ida-charged gift that's good for laughs and the most advanced consumer product ever designed to deliberately un-consume.

Give this PERFECT GIFT for our media age as a source of joy-a means of attack. As a catalyst for understanding, . . . a wedge for separating, . . . Or a mortar for joining more complete unions.

Why buy deflective video?
according to willy mal: "Because humanity's nonstop trip into the gleaming new world of perfectly attractive and infinitely varied media is rapidly accelerating. And there may be no turning back. Because to 'be here now' in the endless flow of media is to be lost. Because deflective media reverses conventional media logic. It catapults you out of the pleasureplex of media's warm and sweet bath up into the cool air high above the glimmering lights-at least for the length of the tape."

Never judge a video by its cover.
We made our "exoptic fields" pill-bottle cover design funny. But we're serious about what's inside. So serious, in fact, that we applied key principles of visual-perception science to design the video's one-hour content. All to better deflect your eyes. And to execute that design, we used state-of-the-art-imaging technology at New York City's digital media zone studios. We precede this high-fidelity video content with an elaborate short history of movie-images. See video preview.

The back of the pill-bottle box gives "conditions" and "indications" for the couch potatoes you love. Stated boldly, see below.

HELP ADVANCE MEDIA KNOWLEDGE! By getting this video into bookstores or other places for sale or for free as an OBJECT OF INTEREST.

By proposing to reverse media's logic of attraction, media's essential function, this video creates a point of critical distance. One that's completely outside the flux and flow of the nearly all encompassing global media-sphere surging with endless supplies of both "good" and "bad" media.

conditions: TV, videos, and the Internet become
irresistible, as producers create ever more captivating media to compete with ever expanding viewer options. Afflicted viewers desire these on-screen worlds over life off-screen. Is this human evolution or a condition? Either way, the global success of movie-media is provoking acute forms of dis-ease for which exoptic fields is designed as the antidote: a full reversal of media logic by visual deflection.

indications: For the temporary relief of TV, video, or Internet addiction; and for the temporary relief of chronic malaise due to TV-world vs. nonTV-world confusion anxiety. For the retrieval of lost empathy due to TV-induced emotion atrophy; of lost public life; and of lost time and reading-based analytical powers due to compulsive channel/web surfing.

warning! Intensifies sensory stimuli from off-screen and may induce various forms exhilar-ation when exoptic fields subtracts TV-area visual and emotional stimulation of the TV screen.

directions: Insert and play as needed.

active ingredient: One hour of exoptic fields recorded on magnetic tape that play back as specific liquid surfaces, colors, luminance's, and forms, including a static brick wall, all arranged and set in motion precisely to deflect viewers' eyes from any surface upon which they appear.

inactive ingredient: Approx. one minute introduction and glimpse of movie-mediascape history.

EXOPTIC FIELDS for the reversal of movie-media logic by visual deflection

may relieve TV and INTERNET ADDICTION

exoptic fields produced&designed by willy mal
collaborators: • image&fx: vid-savant Matt Dibble, pixel pusher Benton Bainbridge & animator Eric Solstein
• music: Joe Mendelsson droneclickskiploop sample: Gen Ken voice: Catherine Adamidi
• production: digital media zone, NYC • cover design: Bob Gill