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exoptic fields video
This may be the most advanced consumer product ever designed to deliberately
un-consume.
By proposing to reverse media's logic of attraction, media's
essential function, this video creates a point of critical distance. One
that's completely outside the flux and flow of the nearly all encompassing
global media-sphere surging with endless supplies of both "good" and "bad"
media.
This is a "video
to end all videos." The ultimate gift for your favorite couch potato.
The
back of the box says it all.
Why buy deflective
video?
according to willy mal: "Because humanity's nonstop trip into the gleaming
new world of perfectly attractive and infinitely varied media is rapidly
accelerating. And there may be no turning back. Because to 'be here now'
in the endless flow of media is to be lost. Because deflective media reverses
conventional media logic. It catapults you out of the pleasureplex of
media's warm and sweet bath up into the cool air high above the glimmering
lights-at least for the length of the tape."
Never judge a video by
its cover.
We made our "exoptic fields" pill-bottle cover design funny.
But we're serious about what's inside. So serious that we applied key
principles of visual-perception science to design the video's one-hour
content. the
science And to execute that design, we used state-of-the-art-imaging
technology at New York City's digital media zone studios. We precede
this high-fidelity video content with an elaborate short history of movie-images.
See video preview.the
preview
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(contents)
One hour of exoptic fields recorded on magnetic tape that playback as
specific liquid surfaces, colors, luminance's, and forms, including a
static brick wall, all arranged and set in motion precisely to deflect
viewers' eyes from any surface upon which they appear. Includes an approx.
one minute introduction and glimpse of movie-mediascape history which
is preceeded by a radically improved FBI warning.
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