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        exoptic fields video 
       
      This may be the most advanced consumer product ever designed to deliberately 
      un-consume. 
        
       By proposing to reverse media's logic of attraction, media's 
        essential function, this video creates a point of critical distance. One 
        that's completely outside the flux and flow of the nearly all encompassing 
        global media-sphere surging with endless supplies of both "good" and "bad" 
        media. 
      This is a "video 
        to end all videos." The ultimate gift for your favorite couch potato. 
        The 
        back of the box says it all.  
      
       Why buy deflective 
        video?  
        according to willy mal: "Because humanity's nonstop trip into the gleaming 
        new world of perfectly attractive and infinitely varied media is rapidly 
        accelerating. And there may be no turning back. Because to 'be here now' 
        in the endless flow of media is to be lost. Because deflective media reverses 
        conventional media logic. It catapults you out of the pleasureplex of 
        media's warm and sweet bath up into the cool air high above the glimmering 
        lights-at least for the length of the tape."   
      Never judge a video by 
        its cover. 
        We made our "exoptic fields" pill-bottle cover design funny. 
        But we're serious about what's inside. So serious that we applied key 
        principles of visual-perception science to design the video's one-hour 
        content. the 
        science And to execute that design, we used state-of-the-art-imaging 
        technology at New York City's digital media zone studios. We precede 
        this high-fidelity video content with an elaborate short history of movie-images. 
        See video preview.the 
        preview 
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       (contents) 
         
        One hour of exoptic fields recorded on magnetic tape that playback as 
        specific liquid surfaces, colors, luminance's, and forms, including a 
        static brick wall, all arranged and set in motion precisely to deflect 
        viewers' eyes from any surface upon which they appear. Includes an approx. 
        one minute introduction and glimpse of movie-mediascape history which 
        is preceeded by a radically improved FBI warning. 
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