>for sale

The "art" of the sale is in the "exchange."
By reversing media's logic of attraction -- media's essential function -- the videos as gifts create a point of critical distance. This vantage is completely outside the flux and flow of the global media-sphere and transcends false dichotomies of "good-for-you," "educational" media and "bad," "sensational" media.

As a gift, the videos become an exchange of ideas; the seeds of a new way to look at media itself. Passing a tape to someone else is the Highest Art of the blind eye projects and helps crack the ruling media logic. Any l aughter and understandings or confusions that arise from such gift exchanges are the essence of the project's public presentation. "High concept" as mass market gift item without condescending irony.

That's why the exoptic fields box is like a greeting card. Because inciting conversation about media deflection and reversal is more important than the video content itself.

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