>reverse media logic

why reverse media logic?
Media reversal, or negation, pops the media issue out of the conventional media loop. Outside, where the project works to inspire an aesthetic movement. A movement with new pleasures. A movement that's tough enough to disrupt and resist the electronic media juggernaut that's now enveloping human life around the globe for better or worse.

Reversing media's logic of attraction -- media's essential function -- creates a point of critical distance. This vantage is completely outside the flux and flow of the global media-sphere and transcends false dichotomies of "good-for-you," "educational" media and "bad," "sensational" media.